From air to z

 

Russell Davies, from his blog “as disappointed as you are”,  quoting  Clay Shirky:

“We’re not going from a world of Business Model A to one of Business Model B, we’re going from Business Model A to Business Models A to Z”.

That was what I was trying to explain to a potential client, our new method doesn’t depose the old method, just massively increases your options.

The Stephen Johnson quotes (he wrote “The Invention of Air” – about Priestley and science, also the excellent “Ghost Map”), picked out by Russell, emphasises the role of groups coming together outside of the traditional frameworks to further science, technology and industry.

This focus on groups of common interests, often very niche and specialist, reflects what we are trying to build in our new behavioural change models (applied to transport this time). Still need to get evidence to convince clients of the multiverse of options, because risk is number one on everyones mind these days – “no one got sacked for buying IBM” as my old boss used to say… (well it was a long time ago)

Productivity tool

Thanks again to Jessica Hagy  & ”Indexed” for an image that reflects my last 7 days… luckily my friends and colleagues have been doing the heavy lifting on the blog frontline:

http://silverleigh.wordpress.com/

http://logistical.wordpress.com/

In the words of the Private Eye  ”From the Message Boards” parody – “great stuff, guys!”

Social media experts needed?

Well what I need now are some social media marketing businesses to work with on a project in Brighton (lets see if this sentence gets picked up by a potential business partner, by osmosis or Google)…

While doing my research I came across the debate in various blogs on the fate of the self appointed/publicly acclaimed experts as well as the corporate social media specialists and the hired guns (and much speculation whether they will/can survive the recession?)  Examples include Shel Israel’s  post and the highly relevant comments – as Shel says in his open letter to CEOs -

“This is the time to think about the most efficient way to be closest to you customers, to what’s left of your company ecosystem. You need to be among the first to detect the nuances of your market and adjust. You need to think about the most efficient way to keep in the conversation. “

Enough to encourage Hugh MacLeod to produce several (tongue in cheek) Social Media Specialist drawings :

Someone said in one of the blog comments that the only proof of SM expertise is results – agreed, so thats what I am looking for.