So whats the big idea?

In the NESTA Connect blog there was some thought given to the recent Business Week top innovators list – all the usual suspects with Apple & Google leading the pack. I think the blog is right:

As always the list is more telling for who it leaves out rather than who it includes – what about companies from sectors such as architecture/construction, financial services, media, brand and PR, financial services and tourism and hospitality?

Agreed – surely the real innovation is found in the archetypical garage or at least small business and with the exception of Google, with its “20% Time” for all employees, innovation usually gets shuffled into an “R&D department”.

With the publication of Innovation Nation by the DIUS (yes, I had to remind myself it stands for the Department of Innovation, Universities & Skills) the topic is back in the news. 

Key to the debate is whether a recession is the best or worst time to develop new products and bring them to market – as an eternal optimist I would say do it now, research resources are inexpensive and necessity, as always, is the mother of invention.

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