Turning to innovation to rescue us from the recession is a common theme in my business and many others now. But do we understand how we get from A to B (and onto Z) in innovating?
Roland Harwood, of the always thought provoking NESTA blogs, has come up with the “comedy bow tie” model:
The middle bit, spinning around until you find the solution, seems pretty true to life, but its still ultimately a version of the funnel model, just with a few more product outcomes.
[Is this a bit geeky?]
btw good to be back, had a blog summer holiday while sorting out business and life…
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