Non Linear Innovation

Turning to innovation to rescue us from the recession is a common theme in my business and many others now. But do we understand how we get from A to B (and onto Z) in innovating?

Roland Harwood, of the always thought provoking NESTA blogs, has come up with the “comedy bow tie” model:

  • Phase A – Lots of potential inputs. New ideas are simply recombinations of old ideas
  • Phase B – Iterate furiously
  • Phase C – Breadth of market applications

    The middle bit, spinning around until you find the solution, seems pretty true to life, but its still ultimately a version of the funnel model, just with a few more product outcomes.

    [Is this a bit geeky?]

    btw good to be back, had a blog summer holiday while sorting out business and life…

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