Well what I need now are some social media marketing businesses to work with on a project in Brighton (lets see if this sentence gets picked up by a potential business partner, by osmosis or Google)…
While doing my research I came across the debate in various blogs on the fate of the self appointed/publicly acclaimed experts as well as the corporate social media specialists and the hired guns (and much speculation whether they will/can survive the recession?) Examples include Shel Israel’s post and the highly relevant comments – as Shel says in his open letter to CEOs –
“This is the time to think about the most efficient way to be closest to you customers, to what’s left of your company ecosystem. You need to be among the first to detect the nuances of your market and adjust. You need to think about the most efficient way to keep in the conversation. “
Enough to encourage Hugh MacLeod to produce several (tongue in cheek) Social Media Specialist drawings :
Someone said in one of the blog comments that the only proof of SM expertise is results – agreed, so thats what I am looking for.