Thanks to Guy Kawasaki for the heads up on Tom Peters free stuff corner of his website. Amongst the management advice is a “Change This” Manifesto (another favourite site) that I must have missed first time around in 2006 – “111 Ridiculously Obvious Thoughts on Selling” :
13. Lunch with at least one weirdo per month (goal: always on the prowl for interesting new stuff)
30. You can’t do it all – be clear what you are good at, bad at, indifferent at. Hubris sucks.
47. Know more than the next guy. Homework pays.
76. IT’S ALWAYS YOUR PROBLEM – you sold it to them.
In a recession we also have wise words from Jason Calacanis, who has got a lot of traffic for his take on survival. Interestingly first distributed by mass email on Jasonlist, not via his blog – see the 120% Solution, now finally published on the blog here.
Also from Guy Kawasaki’s blog, discrediting the A list social media meme, but not the “influencers like you and me” idea, talks about the use of Twitter as a marketing tool:
Forget the “influentials.”You must buy into the theory that products and services reach critical mass because mere mortals spread the word for you. This defies the common wisdom that a handful of “influentials” shape what the rest of us try and what we adopt. In the online world, these influentials include Mike “I can go a week without Twitter” Arrington, Robert Scoble, Seth Godin, and to some extent me.
Reliance on influentials is flawed because the Internet has flattened and democratized information. Influentials don’t have as much special access, special knowledge, and distribution as you might think because of the growth of websites, blogs, and, of course, Twitter.