Imagine the scene – you get Dan Kahneman, Richard Thaler, Sendhil Mullainathan in a room in California to deliver a master class on behavourial economics, courtesy of Edge. In the audience you have Jeff Bezos, Nathan Myhrvold, Danny Hillis, Ev Williams, George Dyson and other A listers.
6 sessions, with videos and text, plus Q&A. As an example – session 1 – Thaler’s Nudge theory, choice architecture and “libertarian paternalism” are explored – interesting that he was going to call his book “Everything Matters”. I like the phrase “one click paternalism” as well if not the possible negative outcome. Maybe we can get the opt out choice architecture right on our company car share scheme.
While its not an instant fix – behavioral econ rarely is – its worth the investment in time to get up to speed on the basics.
BTW The use of the Enron film title is just me being ironic…