“We’re not going from a world of Business Model A to one of Business Model B, we’re going from Business Model A to Business Models A to Z”.
That was what I was trying to explain to a potential client, our new method doesn’t depose the old method, just massively increases your options.
The Stephen Johnson quotes (he wrote “The Invention of Air” – about Priestley and science, also the excellent “Ghost Map”), picked out by Russell, emphasises the role of groups coming together outside of the traditional frameworks to further science, technology and industry.
This focus on groups of common interests, often very niche and specialist, reflects what we are trying to build in our new behavioural change models (applied to transport this time). Still need to get evidence to convince clients of the multiverse of options, because risk is number one on everyones mind these days – “no one got sacked for buying IBM” as my old boss used to say… (well it was a long time ago)