Tag Archives: Blogs

Does anyone still need to be told? Yes

There are plenty of “social media 101” slideshows on the web, this is better than most for the newbie, some good strong images, maybe could have done with pecha kucha discipline to see if the story could be told in 20 slides, but thanks to Marta Kagan of Espresso or putting it together (nearly two years ago!).

One year later Marta gaves us the improved updated version… I really like this one:

Thats all, just thought I would share these with you 🙂

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The bebo classroom – unleashing creativity

this is fairly old now in internet terms – over 18 months – but I was researching education and behaviour so this hit a chord. Ewan McIntosh’s edublog argues the case for schools, naturally suspicious of new technology, to embrace and allow students to use the social media they are immersed in once they leave the school gates (or follow the Canute like businesses who restrict access to social media on productivity or specious commercial grounds).

See also his “Social media creates open education” keynote and commentary on “Bebo-boomers” (and his quote from John Hunter – “Dont think, try” – hmm, could use that at work).

From air to z

 

Networks

Russell Davies, from his blog “as disappointed as you are”,  quoting  Clay Shirky:

“We’re not going from a world of Business Model A to one of Business Model B, we’re going from Business Model A to Business Models A to Z”.

That was what I was trying to explain to a potential client, our new method doesn’t depose the old method, just massively increases your options.

The Stephen Johnson quotes (he wrote “The Invention of Air” – about Priestley and science, also the excellent “Ghost Map”), picked out by Russell, emphasises the role of groups coming together outside of the traditional frameworks to further science, technology and industry.

This focus on groups of common interests, often very niche and specialist, reflects what we are trying to build in our new behavioural change models (applied to transport this time). Still need to get evidence to convince clients of the multiverse of options, because risk is number one on everyones mind these days – “no one got sacked for buying IBM” as my old boss used to say… (well it was a long time ago)

Productivity tool

Thanks again to Jessica Hagy  & “Indexed” for an image that reflects my last 7 days… luckily my friends and colleagues have been doing the heavy lifting on the blog frontline:

http://silverleigh.wordpress.com/

http://logistical.wordpress.com/

In the words of the Private Eye  “From the Message Boards” parody – “great stuff, guys!”

Social media experts needed?

Well what I need now are some social media marketing businesses to work with on a project in Brighton (lets see if this sentence gets picked up by a potential business partner, by osmosis or Google)…

While doing my research I came across the debate in various blogs on the fate of the self appointed/publicly acclaimed experts as well as the corporate social media specialists and the hired guns (and much speculation whether they will/can survive the recession?)  Examples include Shel Israel’s  post and the highly relevant comments – as Shel says in his open letter to CEOs –

“This is the time to think about the most efficient way to be closest to you customers, to what’s left of your company ecosystem. You need to be among the first to detect the nuances of your market and adjust. You need to think about the most efficient way to keep in the conversation. “

Enough to encourage Hugh MacLeod to produce several (tongue in cheek) Social Media Specialist drawings :

Someone said in one of the blog comments that the only proof of SM expertise is results – agreed, so thats what I am looking for.