Tag Archives: Business

Does anyone still need to be told? Yes

There are plenty of “social media 101” slideshows on the web, this is better than most for the newbie, some good strong images, maybe could have done with pecha kucha discipline to see if the story could be told in 20 slides, but thanks to Marta Kagan of Espresso or putting it together (nearly two years ago!).

One year later Marta gaves us the improved updated version… I really like this one:

Thats all, just thought I would share these with you 🙂

Intellectual Property

One of the most telling moments at Mipim this week was the Innovation seminar. Now seminars at Mipim are never that well attended – theres deals to be done, wine to drink – but even so less than 100 people in a big room reminded me of the industries weaknesses – introversion, conservatism, complacency.

The speaker, Robert Newhart II, an American innovation evangelist, preached a pretty mainstream spin on innovation (and creativity) compared to some of the more edgy stuff we hear in the UK, whether from Nesta or the social marketing sector. Drawing on his “Free Radicals of Innovation”  film, there were examples – the usual suspects – Apple, Sony, Nike – and the theme was the usual “innovate or die”, more innovation when times are tough, etc, with quotes from Darwin, Edison, Einstein as well as video clips with Guy Kawasaki (yep, him again). Not bad as an advert for the Innovation Center.org, but not sure the real estate guys got anything from it.

So what else did I see?  – lots of glass towers optimistically proposed for small towns in eastern Europe, big Russian stands, but fewer Russians, Boris Johnson positive and idiosyncratic as usual, UK public sector led regen strong, a lot less money men and yes just a few people saying there are good schemes coming forward. But as Newhart says too many think its “keep your head down and in two years time you can carry on as before” – no, the old model is not only broke, but gone.

As for the anticipated Twitter #Mipim buzz it didn’t really happen – a few from individuals, the magazines – especially BD &  Estates Gazette, but maybe everyone was too “busy” to report their progress minute by minute. Most were saying “its less busy, but the key players are still here” – perhaps justification for the bosses back home?

Now back to the real world for me too…

Risk & reward

Just a quick redirect to an article by Kevin Kelly (not the guy from Long Now, Wired, etc) in Forbes about risk and innovation, which has been a topic I have spent a lot of time on this week. Apart from the references to our old friend Daniel Kahneman  (see 18 previous posts) Kelly makes some valid but perhaps a bit general points on the balance between risk and innovation – one bank executive’s innovation is another civil engineers risk, as I might have said to Rod earlier this week.

Kelly says “Everyone is taking, if anything, too little risk.” well yes, but lets explore that…while the points he makes about framing and emotion reflect Tversky and Kahneman, its still a stretch in the current economic situation to feel that corporate risk taking will save the day. Or maybe I misread it – if so I blame the last glass of red wine. I did, however, like this bit:

“How can you as a leader instill a culture that makes your employees wisely embrace risk and figure out new ways to build revenues? Here are three suggestions: (1) Ensure employees see unanimity across the senior team about the firm’s priorities; (2) encourage mistakes. “If you fail, try again. Fail again. Fail better,” said the playwright Samuel Beckett (we can learn a lot from the creative process); (3) make collaboration desirable. Complex problems require collaborative solutions. Where leaders fail to persuade their people to collaborate, ambiguity and competitiveness rush to fill the vacuum.”

From air to z

 

Networks

Russell Davies, from his blog “as disappointed as you are”,  quoting  Clay Shirky:

“We’re not going from a world of Business Model A to one of Business Model B, we’re going from Business Model A to Business Models A to Z”.

That was what I was trying to explain to a potential client, our new method doesn’t depose the old method, just massively increases your options.

The Stephen Johnson quotes (he wrote “The Invention of Air” – about Priestley and science, also the excellent “Ghost Map”), picked out by Russell, emphasises the role of groups coming together outside of the traditional frameworks to further science, technology and industry.

This focus on groups of common interests, often very niche and specialist, reflects what we are trying to build in our new behavioural change models (applied to transport this time). Still need to get evidence to convince clients of the multiverse of options, because risk is number one on everyones mind these days – “no one got sacked for buying IBM” as my old boss used to say… (well it was a long time ago)

3:31 minutes to explain it all

I have been looking for a quick way to explain to clients the move from the broadcast model to social marketing – this just may be the answer. Enjoy.

So what is the risk?

From the Digital Life, Design 2009 conference I found this video of a discussion with Daniel Kahneman (2002 Nobel Prize winner in Economic Sciences) and Nassim Nicholas Taleb (author of “Fooled by Randomness” and “The Black Swan”). In “Reflections on a Crisis” they explore how economic behaviours, bias and risk taking got us to where we are in the global recession and how counter-intuitive actions may help us recover.

DLD is not a conference that I was too aware of until recently, but with the benefit of offering all their sessions on video we can all get the benefits without a trip to Munich (although I may be making the case for a ticket to next years event!). Other speakers videos this year well worth watching include Dan Airely (of course!), David Weinberger “Knowledge in the Age of Abundance” , Mark Zuckerberg of Facebook growth and where next and a panel on Internet Politics in the age of the first “Internet President”.

Productivity tool

Thanks again to Jessica Hagy  & “Indexed” for an image that reflects my last 7 days… luckily my friends and colleagues have been doing the heavy lifting on the blog frontline:

http://silverleigh.wordpress.com/

http://logistical.wordpress.com/

In the words of the Private Eye  “From the Message Boards” parody – “great stuff, guys!”