Imagine the scene – you get Dan Kahneman, Richard Thaler, Sendhil Mullainathan in a room in California to deliver a master class on behavourial economics, courtesy of Edge. In the audience you have Jeff Bezos, Nathan Myhrvold, Danny Hillis, Ev Williams, George Dyson and other A listers.
6 sessions, with videos and text, plus Q&A. As an example – session 1 – Thaler’s Nudge theory, choice architecture and “libertarian paternalism” are explored – interesting that he was going to call his book “Everything Matters”. I like the phrase “one click paternalism” as well if not the possible negative outcome. Maybe we can get the opt out choice architecture right on our company car share scheme.
While its not an instant fix – behavioral econ rarely is – its worth the investment in time to get up to speed on the basics.
BTW The use of the Enron film title is just me being ironic…
A few images and stories to get my blog back into the biker esoterica:
The Suzuki Crosscage concept bike from 2007 uses hybrid electric hydrogen fuel cell motor and is now a working prototype. Single-sided swing-arm and front fork, superlight and fast enough 100mph speed limited. Just need to perfect the fuel cell technology – nothing on Suzuki’s website to suggest its anywhere near production. (Story from Hell for Leather originally, YouTube video here).
Another YouTube video this time of the NONOBJECT nUCLEUS. Conceptual, yes, insane, yes…
Still no word from the Stonebridge Motor Company or Nick Gale as to when or if their Ace Cafe racer, Little Miss Dynamite, launched in June, will be on sale. With an S&S V twin, plus a featherbed style frame, alloy tank, interesting exhaust plumbing I would be counting out my pools winning to get an order in…
Click the images for the full picture.
Chris Gilmour, Brit artist based in northern Italy, uses only cardboard and glue to make his life size sculptures/ models and the artworld loves them.
Working my way through this years “Pop!Casts” from Pop!Tech I settled down for the Malcolm Gladwell show. The premise of his new book, Outliers, leaves me a little underwhelmed – “so what” comes to mind – and I know that there has been some cultural critics who have argued that we have seen diminishing returns from Tipping Point to Blink to Outliers.
I haven’t read it yet so will reserve judgement, but as bloggers take plenty of credit for compiling other sources of information and thought surely it would be a bit wrong to characterise Gladwell as just a pop sociologist, reading the difficult books so you don’t have to?
Watch the video here and you decide.
And now the hangover, but perhaps first a short walk through the values and meanings of Obama in the context of the “new” American Dream… using cultural theory to analyse and develop brands (or Presidents).
Please have a look at all of the Greg Rowland Semiotics presentation, (don’t be put off by the semiotics tag) but particularly the slides from 38 onwards about Obama – a cool calm intellectual treated to cool calm intellectual analysis;
Obama represents a new evolving topography of hope and desire for the American Dream – bringing disparate pieces together into a promising future
By choosing Obama the US is electing to look into the mirror that is the reflection of the present, rather than searching for our reflection in the past
Obama is the story of a fractured progressive narrative, pointing towards a new paradigm in the expression of the US dream
The American dream is at its most powerful during moments of chaos (as we resort to escapism for comfort — fantasy industries,such as entertainment, soar during periods of economic distress)
While McCain’s version of the American Dream was a familiar, yet antiquated one of small town America, Obama projected the dream through a fragmented post-modern lens of real and abstract hope
Thanks to Mark Earls for the link