It is a truism that there’s no shortage of advice on social media measurement, just not one silver bullet solution that everyone gets… coming at this from a real world engineering perspective I understand the difficulties, just as I am impatient for a solution.
Looking for answers I noted that this post even mentions the traditional engineers approach, not just asking what is being measured, but why are we measuring it?
For example is this guy right in his chosen objectives in his slideshare presentation, Social Media ROI? That link came from we are social and again this month their blog focuses on measurement. I like their approach to dis-aggregating the different media impacts, depending on whether you are looking for a quick hit or long term relationship:
Working on a campaign in Brighton with our friends at Qube I have been doing my own research on social marketing measurement just so I can understand the questions I have to ask as a client – “What does success look like?”
I keep coming back to the resources on Measurementcamp, I can just about see how you can measure the success of selling a product through SM, for example, but not so sure about pushing a concept or position ( “think how you travel”)?
This is a Sunday morning “where do I go next” blog post, fuelled by a big mug of tea and pain au chocolat…