Tag Archives: Social Media

Why is this getting more difficult, not easier?

Thanks to we are social for pointing me to this slideshow from Bart De Waele. As we blog less, can’t be bothered to comment on others blogs, have less time for meetups, push back on Facebook default privacy rules, find Twitter and Foursquare a necessity rather than fun how can we get engaged again? or is this just the usual mid summer malaise… Anyway the slideshow reaffirms that it is “hard work” and nothing falls into your lap, as we are finding out now trying to build the “24 conversations” brand/place/meme.

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Does anyone still need to be told? Yes

There are plenty of “social media 101” slideshows on the web, this is better than most for the newbie, some good strong images, maybe could have done with pecha kucha discipline to see if the story could be told in 20 slides, but thanks to Marta Kagan of Espresso or putting it together (nearly two years ago!).

One year later Marta gaves us the improved updated version… I really like this one:

Thats all, just thought I would share these with you 🙂

The bebo classroom – unleashing creativity

this is fairly old now in internet terms – over 18 months – but I was researching education and behaviour so this hit a chord. Ewan McIntosh’s edublog argues the case for schools, naturally suspicious of new technology, to embrace and allow students to use the social media they are immersed in once they leave the school gates (or follow the Canute like businesses who restrict access to social media on productivity or specious commercial grounds).

See also his “Social media creates open education” keynote and commentary on “Bebo-boomers” (and his quote from John Hunter – “Dont think, try” – hmm, could use that at work).

Measurement

It is a truism that there’s no shortage of advice on social media measurement, just not one silver bullet solution that everyone gets… coming at this from a real world engineering perspective I understand the difficulties, just as I am impatient for a solution.

Looking for answers I noted that this post even mentions the traditional engineers approach, not just asking what is being measured, but why are we measuring it?

For example is this guy right in his chosen objectives in his slideshare presentation, Social Media ROI? That link came from we are social and again this month their blog focuses on measurement. I like their approach to dis-aggregating the different media impacts, depending on whether you are looking for a quick hit or long term relationship:

Working on a campaign in Brighton with our friends at Qube I have been doing my own research on social marketing measurement just so I can understand the questions I have to ask as a client – “What does success look like?”

I keep coming back to the resources on Measurementcamp, I can just about see how you can measure the success of selling a product through SM, for example, but not so sure about pushing a concept or position ( “think how you travel”)?

This is a Sunday morning  “where do I go next” blog post, fuelled by a big mug of tea and pain au chocolat…