Tag Archives: Twitter

Does anyone still need to be told? Yes

There are plenty of “social media 101” slideshows on the web, this is better than most for the newbie, some good strong images, maybe could have done with pecha kucha discipline to see if the story could be told in 20 slides, but thanks to Marta Kagan of Espresso or putting it together (nearly two years ago!).

One year later Marta gaves us the improved updated version… I really like this one:

Thats all, just thought I would share these with you 🙂

Advertisements

The bebo classroom – unleashing creativity

this is fairly old now in internet terms – over 18 months – but I was researching education and behaviour so this hit a chord. Ewan McIntosh’s edublog argues the case for schools, naturally suspicious of new technology, to embrace and allow students to use the social media they are immersed in once they leave the school gates (or follow the Canute like businesses who restrict access to social media on productivity or specious commercial grounds).

See also his “Social media creates open education” keynote and commentary on “Bebo-boomers” (and his quote from John Hunter – “Dont think, try” – hmm, could use that at work).

Intellectual Property

One of the most telling moments at Mipim this week was the Innovation seminar. Now seminars at Mipim are never that well attended – theres deals to be done, wine to drink – but even so less than 100 people in a big room reminded me of the industries weaknesses – introversion, conservatism, complacency.

The speaker, Robert Newhart II, an American innovation evangelist, preached a pretty mainstream spin on innovation (and creativity) compared to some of the more edgy stuff we hear in the UK, whether from Nesta or the social marketing sector. Drawing on his “Free Radicals of Innovation”  film, there were examples – the usual suspects – Apple, Sony, Nike – and the theme was the usual “innovate or die”, more innovation when times are tough, etc, with quotes from Darwin, Edison, Einstein as well as video clips with Guy Kawasaki (yep, him again). Not bad as an advert for the Innovation Center.org, but not sure the real estate guys got anything from it.

So what else did I see?  – lots of glass towers optimistically proposed for small towns in eastern Europe, big Russian stands, but fewer Russians, Boris Johnson positive and idiosyncratic as usual, UK public sector led regen strong, a lot less money men and yes just a few people saying there are good schemes coming forward. But as Newhart says too many think its “keep your head down and in two years time you can carry on as before” – no, the old model is not only broke, but gone.

As for the anticipated Twitter #Mipim buzz it didn’t really happen – a few from individuals, the magazines – especially BD &  Estates Gazette, but maybe everyone was too “busy” to report their progress minute by minute. Most were saying “its less busy, but the key players are still here” – perhaps justification for the bosses back home?

Now back to the real world for me too…

Measure your influence

Are there trustworthy analytics/metrics for measuring “influence”? In the web 2.0 world we count hits on the blog, friends on Facebook, Twitter stats, etc.

According to Twinfluence I have a Twitter rank of #8,862 and:

  • Velocity: 1,020 second-order followers/day
  • Social Capital: 56,171.6 +10.6 Very High
  • Centralization: 55.50% / -0.5 Average – Fragile

To understand this read a “Web Analytics Demystified” blogpost from Eric Peterson here –  in truth it means I am selective who I follow and who I allow to follow me – the figures can be manipulated…

He also talks about the Twitter ratio – mine is less than 1.0, pretty normal:

  • “A ratio of less than 1.0 indicates that you are seeking knowledge (and Twitter Friends), but not getting much Twitter Love in return.
  • A ratio of around 1.0 means you are respected among your peers. Either that or you follow your Mom and she follows you.
  • A ratio of 2.0 or above shows that you are a popular person and people want to hear what you have to say. You might be a thought leader in your community.
  • A ratio 10 or higher indicates that you’re either a Rock Star in your field or you are an elitist and you cannot be bothered by Twitter’s mindless chatter. You like to hear yourself talk. Luckily others like to hear you talk, too. You may be an ass. “

If I start using social media to get my my “numbers” up – on whatever media – is that building a brand or ego bombing your constituency? Peterson says:

“Hey, the two things I spend the most time on in Twitter is trying to find great people to follow and trying to share interesting ideas.”

Same here, although because the UK hasn’t got Twitter into the mainstream yet ( and certainly not non IT folk) I am not surprised that it is less effective in getting conversations going.

twitter

To come back to the original question web analytics are good on numbers (and can be gamed), but understanding influence in the wider sense (how to achieve behaviour change) is more than a numbers game (sorry).